Friday, September 10, 2010

Mad Men Style

Fashion enthusiasts everywhere are going mad for Mad Men. The AMC show is influencing fashion in much the same way that Sex and the City did while it was on the air. Everyone from high fashion designers, such as Louis Vuitton, to high street shops, such as Mango, are jumping aboard the Mad Men band wagon.

Above: Scarlet Johansson modelling for Mango F/W2010, Alexa Chung at Louis Vuitton F/W2010
Above: Louis Vuitton f/w 2010 ad

The show is even influencing a change in body type we are seeing in print campaigns and on the runway. The Marilyn body seems to be back, thanks to Christina Hendricks. The clothing is perfect to fit the classic hourglass shape of vintage movie stars. It's feminine, yet structured, conservative, yet provocative. Although it is true that the hourglass is no less rare a shape than the waif we've been seeing in fashion since the days of Kate Moss, it comes as a refreshing change. It promotes the idea that there are lots of different shapes and sizes out there, and clothing that fits those shapes.

Here are some things I found that have been inspired by this retro-glam style.


clockwise from top: Mango dress, as seen on Scarlet Johansson (above), price unknown. Big Vintage Knot Earring, £12.00, Urban Outfitters. Batwing Over Sized Coat, £110.00, Top Shop. Madam Butterfly 150 leopard platform pumps, Christian Louboutin £642.50. ASOS Leather Croc Across Body Bag, £50.00 Asos.com. Evase Long Skirt, £39.99, Zara. Striped Short Sleeved Sweater, £40.00 Oasis. ASOS Pussy Bow Blouse £26.00.

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